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YouTube SEO Strategy

As recently as a decade ago, inbound marketing was a brand new idea. YouTube search trends rank videos based on how appealing your video is to the audience. The metrics used to calculate ranks on YouTube include total and current views, rate of growth in views, where the views are coming from and the age of the video. YouTube will select videos that are most relevant to viewers and most reflective of the broad audiences on the platform. YouTube optimization focuses on the number of viewers that your video has reached and how well the video is ranked in a specific category. When brands optimize for YouTube search trends, data shows they have seen a 50% growth in viewing time year-over-year in the past three years.

This means conducting keyword research to find out what your audience is interested in and how they talk about it online. Anyone who works with SEO for Google knows that stuffing a page’s code with keywords in the meta tags no longer makes sense. The search engine no longer uses this aspect as a ranking factor since it was widely used as spam. So, when someone searches on Google, the search engine also presents a carousel of video content, both from YouTube and other platforms, that are more relevant to that search. Search engines exist in many other places on the internet.

And, to determine which are the best results for each person, the algorithm considers several factors. For this, Google has developed an intelligent algorithm that is capable of identifying the pages that offer a good experience. It also eliminates those that use spam, plagiarism or other malicious practices from the results.

Here are few quick SEO tips for you click here to know https://kwebby.com/blog/youtube-seo/ if you want to find video keywords that rank both on Google and YouTube. There are few content ideas that go viral in your industry. So you can easily figure out what kind of videos are getting real engagement by looking at your competitors video channels. That’s the reason why you should be doing primary keyword research before you begin creating videos for YouTube channel. One of the reasons few videos always get great reach on YouTube is because they outline their videos really cleverly. Make sure to find a proven format to outline your video content so you can make your videos engaging until the end.

These optimizations are easy, straightforward, and helpful when producing quality video content that should be distributed. Content should be shared across all social channels and in relevant communities and forums to extend reach. Allowing embedding of your video is going to likely increase the rate at which it is shared and embedded since it gives users the best on-site experience. The description should also include at least one link, typically back to the brand website, perhaps to a page specific to the content in the video. We need to know people are actively searching for the topic, and that YouTube isn’t saturated with videos about it already.

Understanding the search intent of your audience is the first step. We know that the most common types of search intent include informational, commercial, navigational, and transactional. So, matching what your video is about with the intent of your customer is going to be really important for getting your video visible in search results. Schedule a call with our expert SEO consultants at The HOTH. We can help you make sense of YouTube SEO so you can catapult your brands’ videos to the top of the search results. They’re likely to agree because your video will add power to their post and help them outdo the competition in their SEO strategy.

Frankly, YouTube algorithms can now recognize objects in videos and understand their content, which means metadata is no longer as important as it used to be. Still, metadata prevents algorithms from misinterpreting the content of your video, thus making sure that your video will be ranked correctly. Put in at least 10 tags (31-40 tags are fine as well), make sure your keywords are in there, make sure they’re relevant to the video. This is where you target those extra keywords where you want your video to pop out in. Hashtags also show up in YouTube videos as well, adding them in as tags allow users to make finding videos easier. This can work well if you’re creating a marketing campaign, or simply want related videos to show up in the same search result.

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